New York Beauty Summit


Sarah Brown

Beauty Pro,

Sarah Brown is an award-winning writer, noted beauty authority, brand advisor & strategist. She is a Vogue Contributing Editor & Business of Fashion columnist. After a brief stint freelance writing, she joined Vogue as Beauty Director.

Jean Godfrey-June

Beauty Director, goop

Called “one of the most influential beauty journalists in America,” Godfrey-June joined
goop after a two-decade long career as a beauty and style editor in print and digital
Media. Godfrey-June debuted a namesake column (that continues as “Ask Jean” today on
goop) as the beauty director at ELLE.

Ukonwa Ojo

SVP, Covergirl

Ukonwa Ojo is a proven business leader and passionate marketer with over 19 years of experience. She’s been named to Marketing Magazine’s Power 100 List of the most influential, inspiring & innovative marketers, Financial Times Top 100 List of Minority Executives for 2 consecutive years, & Black Enterprise’s List of the top women in advertising & marketing. She is the Senior Vice President for COVERGIRL at Coty Inc.

Simone Oliver

Magazines & Lifestyle, Media Partnerships, facebook

Simone Oliver is a digital strategist who recently joined Facebook to oversee and manage the platform's magazine and lifestyle publisher partnerships. Before then, she was the Digital Director at Allure magazine, where she shepherded the brand's website redesign and led its digital reinvention. She was responsible for all content and brand extensions, and helped push its digital properties to the next level.

Nancy Mahon

SVP, Global Corporate Citizenship & Sustainability, MAC Cosmetics

In this role, Nancy designs & implements a global corporate citizenship strategy for The Estée Lauder Companies that encompasses all philanthropic, cause-marketing, employee engagement & product donation programs. She will have responsibility for synergizing best practices in these areas across brands, regions & functions, further integrating ELC’s citizenship activities.

Lucinda Newcomb

VP Digital Product, Sephora

Lucinda Newcomb is the VP of Digital Product for Sephora, overseeing design and development for all e-commerce experiences and platforms (mobile, site, tools, backend systems), as well as innovative new store digital experiences. Since joining Sephora in 2013, she has helped define the overall mobile strategy, revamped the product development process and managed delivery of a broad roadmap of major initiatives.

Brandon Truaxe

CEO & Founder, Deciem

Named as "the beauty world's most exciting disruptor" Brandon Truaxe is Founder of the truly screwed up umbrella of beauty brands, DECIEM. Best known for cult skincare brands The Ordinary & NIOD, DECIEM have 15 stores globally and are selling a product every two seconds.

Georgie Greville Jasper

Co-Founder, Creative Director, Milk Makeup

Georgie is a seasoned Creative Director with a unique combination of punk strategy, entrepreneurial spirit, pop art direction and cinematic vision. She has received countless accolades for her work in pushing the boundaries of experiential content. Georgie has directed award-winning content for incredible risk-taking brands such as Rag & Bone and Target.

Tina Pozzi

VP, Global Brand Marketing, Urban Decay Cosmetics

Tina Pozzi is responsible for driving global PR, social media and influencer strategies to shape how the consumer experiences the brand across touch-points. Prior to Urban Decay Tina served as an Associate Promotion Director at Vogue, developing multi-channel marketing campaigns for luxury fashion advertisers. Her experience in magazine publishing and brand marketing include roles at Town & Country, Niche Media and Inc.

Jamie Mandor-Glassman

SVP Marketing & E-Commerce, Rituals

With over a decade of marketing experience, Jamie Mandor-Glassman has driven brand expansion for some of the most successful and innovative companies in the world— her success as a marketer lies in her unique approach: embracing a brand’s existing truths and adapting them to an ever-changing marketplace.

David Olsen

CEO, Cosbar

David Olsen is the Chief Executive Officer (CEO) of Cos Bar, the original 40-year- old specialty beauty retailer in the U.S. Cos Bar is recognized for disrupting the luxury beauty industry with its unique and engaging sales experience focused on the needs of the client and its carefully curated array of the world’s best beauty brands.

Diana Ordonez

Director of Product Management, Canfield Beauty

Diana Ordonez is a Director of Product Management at Canfield Scientific where she is responsible for consultative imaging tools, mobile application, & cloud services, including the highly successful VISIA Complexion Analysis system, as well as strategic partnerships.

Jonathon Burford

Co-Founder & Creative Director, BeautyCon Media

Beautycon Media Co-Founder and Creative Director, Jonathon Burford has made a career building brands within the beauty and fashion media industry. He has crafted Beautycon’s visual identity and brand persona into one cohesive message: embrace “imperfections” and challenge traditional beauty standards to redefine what beauty means.

Shannon Goldberg

VP Marketing, MDNA Skincare

With over 12 years of experience working directly with brand founders in the beauty industry, Shannon
Goldberg is the Vice President of Marketing for MDNA SKIN – an exclusive line of skincare products
created by Madonna.

Eva Chen

Head of Fashion Partnerships, facebook

Prior to Instagram, Eva was the Editor in Chief of Lucky, where she was responsible for more photo shoots involving Instagram-famous animals than any other Conde Nast publication. She has also worked at Teen Vogue, ELLE, and Vogue China.

Eli Halliwell

Chairman & CEO, Hairstory

Eli Halliwell runs Hairstory, a company dedicated to helping people rethink everything about hair in a world where the old rules don’t apply – from the products we use to how they are sold. Eli has always focused his career on consumer businesses: He founded a technology startup (; built a growth business (Bumble and bumble), and re-energized a turnaround (Jurlique)

Tamera Ferro

VP eCommerce & Digital Marketing, Tata Harper Skincare

Inspired by the groundswell around clean living and the ethical consumer, Tamera Ferro has spent the last 15+ years creating digital-first campaigns and technology solutions for sustainable brands & nonprofit organizations like Fair Trade & Seventh Generation. Tamera is currently leading the charge on developing a user-centered digital & social experience for the pioneering natural luxury skincare brand.

Erika Shumate

Co-Founder, Pinrose

Erika Shumate, 33, is the co-founder of Pinrose, a fragrance house for the modern millennial. After growing up in the suburbs of Chicago, Erika graduated from Yale University in 2006, where she studied History of Science with an academic focus on the psychology of olfaction.

Arati Sharma

Director of Marketing, Shopify

As Director of Marketing, Arati leads product marketing, event marketing, community development, and sponsorships for Shopify. While supporting these key functions, her main focus is on developing go-to-market strategies for product releases. Arati is also the lead producer on Unite, Shopify's annual partner and developer conference which generates over 23M global impressions.

Andy Mauro

CEO, Automat

Andy is the co-founder and CEO of Automat, a Conversational Marketing platform that uses AI to allow companies to have personalized one-on-one conversations with their customers. Automat’s team collectively has over 50 years experience in conversational AI. They have raised $11M from strategic investors and are advised by some of the world’s leaders in AI and Martech.

Fay Cowan

Brand & Content Director, Decoded Fashion & Beauty

As creative lead of strategy and programming, Fay has been a driving force behind the global expansion of Decoded Fashion, making it the industry’s go-to events series for fashion, technology and innovation.

Parham Aarabi

CEO & Founder, Modiface

Parham Aarabi is the Founder and CEO of ModiFace, the leading beauty-focused augmented reality company which was selected by Inc. magazine as one of America's fastest growing companies. He is also a Professor of electrical and computer engineering at the University of Toronto. He received his Ph.D. from Stanford University in Electrical Engineering in 2001. Since then, he has served two terms as a Canada Research Chair.

Thomas Rankin

Co-Founder & CEO, Dash Hudson

Thomas is a former early-stage venture capitalist who, as a 30-year-old, raised a $25m seed fund and co-invested with industry leaders like Peter Thiel and Vinod Khosla. Thomas is leveraging a life-long passion for retail that runs deep into his past. Five generations ago his family ran the Hudson’s Bay Company in Canada. Thomas has an MBA and a CPA and is a graduate of the American Venture Capital Institute.

Grant Barth

Chief Merchandising Officer, Levi's®

A fan of Levi's® since his childhood, Grant Barth became the brand’s Chief Merchandising Officer in summer 2013, a role that makes him responsible for global merchandising excellence across all Levi's® product categories for Men's, Women's & Kid’s . He is an accomplished merchandiser who brings with him a clear and simple point of view and the wisdom of a twenty five-year product veteran.

Sarah Lee

Co-CEO & Co-Founder, Glow Recipe

A seasoned expert on the global beauty consumer, Sarah Lee boasts a deep and unique cross-functiona lresume that spans product development, business strategy, and global marketing. Sarah started her career at L’Oréal, where she helped launch the Giorgio Armani Cosmetics Korea brand in-market. She was then tapped as L’Oréal’s first-ever Korean expat to the NYC office, joining the Matrix Global team.

Kristie Dash

Digital Consultant and Beauty Writer,

With a background in publishing as a beauty editor, Kristie now splits her time between consulting on digital strategies for magazines and beauty brands and regularly contributing for outlets like CR Fashion Book, Vogue International, and Allure.

Lauren McGrath

Head of Talent and Influencer Engagement, Lippe Taylor

Lauren is the Head of Talent and Influencer Engagement at Lippe Taylor, an award winning marketing and public relations agency specializing in marketing to women. Lauren is responsible for leading the agency’s influencer marketing efforts, driving value and innovation through partnerships with leading creators and tastemakers.

Jeannie Jarnot

Founder, Beauty Heroes

Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make clean beauty the rule rather than the exception.

Cheryl Wischhover

Senior Beauty Reporter, Racked

Cheryl Wischhover is the senior beauty reporter at Racked. She has been a freelance writer and and beauty editor for the past 7 years, and her work has appeared in Elle, Self, The Cut, Fashionista, Cosmopolitan, Refinery29, Teen Vogue, the New York Post, and Yahoo Style. Before becoming a writer, she was pediatric nurse practitioner for 15 years.

Saisangeeth Daswani

Head Of Advisory - Fashion, Beauty & Apac, Stylus

Saisangeeth has international experience translating future trends &
applying them as business solutions in marketing, retail, product & design
strategies. She draws from global insights and has worked across fashion,
luxury & branding in the U.S., Europe, Asia & Australia.


“The best thing about Decoded Beauty is the mind, the mental power and the experience of generosity that all these experts brought to it. It was like a PHD in beauty and tech in one day.”

Linda Wells
Contributing Beauty Editor at Large
New York Magazine’s, The Cut

Decoded Beauty NYC 2016



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“I think events such as Decoded Beauty are really important for beauty and technology… the situation now is establishing that beauty and technology have to be one in the same, otherwise brands won’t be able to reach the consumers and not able to look into the future.”

Amy Odell
Editor, Hearst Magazine Digital Media

Decoded Beauty NYC 2016

Decoded Fashion